Glenn Danzig has been know to basically rewrite the rules of any genre he's ever done. When he was heavy metal he totally re-did everything. On this excellent effort he rewrote the industrial metal subgenre as we know it. At it's core, it's important to remember that this is still a metal album. It's an experimental one, it's an alternative one and it's one that's as hard as diamond to initially enjoy, but it's still chock full of crushing doom riffs. They're not always played on a guitar, but this has to be one of the bleakest, sludgiest albums that has ever been put to tape. The lyrics, while kinda self important, are bleak, and at times horrifying. Danzig has buried his trademark howl under layers of distortion and fuzz. great one.